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December 4, 2004

Blogospherical stats

Mark Frauenfelder has published boingboing’s traffic stats - a quick scan of these suggest his blog is really doing rather well.

In the first three days of December, the boingboing blog had 114,802 unique visitors, 390,896 visits, 1,149,556 page views, 4,503,902 hits, using up a mere 52.78 gigs of bandwidth. Not bad.

The site has gone from a mere 765,159 page views in February 2004 to a rather impressive 13,429,382 page views in November 2004.

He’s serving up around half a million pages a day via over two million plus hits per day, all of which is eating up over 2500 GB of bandwidth over the past 11 months.

Over the same period, he’s had 63 million page views at the request of more than 6 million unique visitors. Some blog.

I guess the downside is that 76.6% of visits lasts only from 0 to 30 seconds, although 5.4 % stay between 30 minutes and an hour on the site, and 6% stay for an hour plus.

Down in the minutae of his stats, its hugely satisfying to see that against the 38.1% of visitors still using the Standards-busting Internet Explorer, an amazing 31.4 % have gone over to the wonderfully compliant Firefox. Alright, blogs - even boingboing - are still geeky enough to be Firefox-prone, but if ever the writing were on the wall for the Evil Empire, its scrawled all over boingboing.net

So these are the kind of stats you’re looking for with your brand new blog if you want to get in PubSub’s Top 20 LinkRanks where boingboing.net hangs out at around rank 17 or 19, just behind Reuters, Apple and The Washington Post, making it by some way the highest ranked of any one-writer blog, as well as several ranks above either Slashdot on the one hand, or the afore mentioned Micro$oft on the other.

Its not until you get way down the bottom of boingboing’s stats that some of the shock-and-awe of reading them is marginally tarnished when the site’s top search keyphrase is listed as ‘anal’, its fourth as ‘porno’ and its sixth search keyword as ‘sex’. Mind you, do a google on ‘anal’ and boingboing.net comes up in the top two results - now that’s tapping into the cybermegamarket where its really happening.

Posted by Iain Stewart at 9:09 AM in web
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